Technology is developing and humans are making progress. At present, manual polishing machines cannot keep up with the progress of the times. The application of automatic polishing machines and number-based polishing machines is also becoming more and more popular, so it is the current trend to vigorously develop automatic polishing machines. Quality is always the eternal theme of enterprise development. Quality is also the life of an enterprise! Quality is the foundation of everything. Without quality, it is empty talk about what brand, development and competition. Quality is the cornerstone of our enterprise's survival and development. At present, there is a serious phenomenon of high imitation in the products of the automatic polishing machine industry, and the high-prevention automatic polishing machine products reduce the vitality of the market. The serious market for automatic polishing machines for cottages is not conducive to the protection of corporate intellectual property rights, nor to the long-term development of automatic polishing machine companies themselves. The soft power of automatic polishing machine manufacturers is mainly reflected in the four aspects of corporate culture, innovation ability, management mode and corporate values. The external manifestations are mainly known, reputation, influence, service ability, and adaptability. In the management and operation of automatic polishing machine enterprises, soft power mainly manifests as the coordinated linkage of the six major capabilities of source power, appeal, planning, consensus, execution, and control. Automatic polishing machine enterprises can create a long-term cultural influence of the enterprise by creating a good working atmosphere and enhancing the company's reputation, using friendly public activities and stable public relations to enhance the company's public relations, adopting person-post matching and upgrading equipment The advanced nature and the enhancement of knowledge sharing can build the enterprise's resource integration power, and actively build a reputation to enhance the company's brand influence and thus enhance the overall corporate soft power.